منابع مشابه
Investment hysteresis under stochastic interest rates
Most decision making research in real options focuses on revenue uncertainty assuming discount rates remain constant. However for many decisions, revenue or cost streams are relatively static and investment is driven by interest rate uncertainty, for example the decision to invest in durable machinery and equipment. Using interest rate models from Cox et al. (1985b), we generalize the work of I...
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Conventional wisdom says that it takes ever increasing marketing budgets and/or lower prices to create sustained growth in sales, which may or may not be profitable in the long run. However, some documented cases and conceptual evidence suggest that marketing spending or prices can exhibit hysteresis in market response, a condition where temporary changes in the marketing mix are associated wit...
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ژورنال
عنوان ژورنال: Journal of Economic Perspectives
سال: 1992
ISSN: 0895-3309
DOI: 10.1257/jep.6.1.107